HUBER Reversible Fan, Inc.

Manufacturing Company Gets a Facelift.

Project Overview

For over 50 years, HUBER Reversible Fan has manufactured a line of one-of-a kind, reversible engine cooling fans for construction equipment. HUBER offers over 700 different models for over 30 different manufacturers of equipment.
A solid, reliable design that customers have come to depend upon.

Recently, customers questioned whether HUBER was still in business and if they had the ability to provide their legendary reversible fan for new construction machines. Contrary to this misconception in the marketplace, HUBER did have these capabilities and was growing.

HUBER came to MartinGroup, asking to help change their perception in the marketplace - to provide a “facelift” for the company. We understood the value of their unique product and long-standing reputation in the market and recognized that rejuvenating HUBER’s identity was the cornerstone of re-establishing their brand.

We had multiple goals in rejuvenating HUBER’s identity: “connect” the past with the future, re-establish why their product is unmatched in the market and create a solid, progressive look that carried the company into newer, larger market segments.

The transformation process started via a meeting with the HUBER Team to capture the true sense of the company today, their history and the products. It evolved into an on-site photoshoot which personalized and provided an “inside look” to HUBER. It culminated with a creative forum in which MartinGroup created the new visual and verbal elements that make up HUBER’s new identity.

We carried the new HUBER identity to the website, which was totally revamped and designed to reflect the new identity and provide valuable product information to prospective customers. As part of our work, MartinGroup created printed collateral pieces that included an overview sheet which was translated for an international trade mission to Russia. Tradeshow graphics and displays were engineered and created to provide HUBER with versatile trade show tools for any type or size of show they plan on attending.

“MartinGroup is a pleasure to work with. They did a fantastic job creating the new identity for our company. You might say we had a total make over. Their enthusiastic focus on our project gave us the feeling that we were important to them. They take care of every detail with a smile and a “To Do” list. Constantly moving forward. Their work ethics and experiences complement each other. A great team to work with. Thank you."

HUBER Reversible Fan, Inc.

HUBER Reversible Fan, Inc.

Lois H. Ross, Vice President of Operations, HUBER Reversible Fan, Inc.