MartinGroup Identity + Design

On tour with The HOTTEST Band in the World...

Dec 17, 2009 | Posted in Newsroom

With their latest tour coming to a close, the legendary rock band, KISS has proven once again that they know how to connect with their fans and deliver a unique fan experience. The highly successful "KISS Alive 35" tour (celebrating 35 years of the band and their music), was the band's first ever 'on-demand' routed tour. Fans voted online ( to have the tour routed through their city.

Using a variety of online communication strategies (websites, social media, photo and web video sharing) the band keeps the KISS community informed of their latest news, appearances, and everything KISS-related. Each of the four band members also maintain individual websites to interact with fans on a personal level.

MartinGroup has been working directly with the band's lead guitarist, Tommy Thayer (Tommy Thayer Online) since 2004 — developing an online presence, managing the official website, building and extending his personal brand image. MartinGroup is also proud to have created the artwork for promotional items and merchandise packaging for Tommy Thayer, featured and sold at concert venues throughout the worldwide tour.

Eric Martin of MartinGroup and Tommy Thayer of KISS

Eric Martin, Principal and Creative Director of MartinGroup and Tommy Thayer of KISS

KISS recently released a new album, entitled "SONIC BOOM" and has announced the "SONIC BOOM Over Europe Tour" for 2010. Experience one of their concerts and there is little doubt, they truly are The HOTTEST Band in the World!